COLLEGE STATION, TX

The Heights is a 797-bed student housing community at Texas A&M University that was acquired and previously managed by Homestead U. The community featured luxury-style cottage homes and resort-style amenities, making it a top choice for students in College Station.

With a strong reputation in the market from a well-established previous management company, post acquirement rebrand consisted of complimentary branding and identity system, print and digital marketing collateral, collaborative website development, interior and exterior signage, and promotional material among other marketing assets.

Following a successful rebranding effort, The Heights experienced a 70% increase in leasing traffic.