COLUMBUS, OH

Homestead Companies stands at the forefront of the real estate industry as a vertically integrated development firm, encompassing the entire spectrum from development and construction to management. Specializing in student, multi-family, and senior housing, their mission is to deliver unparalleled resident life experiences at every step of the process.

A corporate rebrand to restructure the business and encompass all growing divisions involved brand strategy and positioning, full identity system, reestablishing brand mission and values, brand launch materials, among other brand touch points.

As a result of the rebrand, Homestead had a 67% increase in brand awareness from external marketing efforts and 58% increase in employee satisfaction from internal initiatives involving company culture and employee engagement.