COLUMBUS, OH

In the heart of Italian Village in Columbus, OH, Lusso Apartments redefines modern living with luxurious residences, standing out as the premier apartment community that was developed, constructed, managed, and owned by Homestead Companies.

Project lifecycle began from inception to completion. Assets included full branding and identity system, facilitation of 3D floor plans through the interpretation of architectural drawings, print and digital marketing collateral, furnishing of elevator lobbies, and exterior signage among other property collateral. Branding compliments its neighboring sister property, Stella, in which they offer Italian-inspired identity systems but differing features, finishes, and strategies.

A comprehensive branding strategy successfully helped secure $40 million in investment equity.